Kent Section Library
Every standard page section, built on the Kent Brand Guide — Montserrat, the Night Sky / Midnight / Light Blue palette, Seafoam & Sunshine accents, blues-and-white with purple splashes. Copy the pattern and the tokens into Elementor so every page ships consistent.
- WordPress · Woo · Elementor · Porto
- Brand Guide v0.1
- v4
The kit every section is built from
Set once in Elementor → Site Settings → Global Colors & Global Fonts. Proportion: ~60% neutral/white, ~30% Night Sky & Midnight, ~10% Light Blue with Seafoam / Sunshine accents.
Color
#003DA5
#2E008B
#FBD872
Type — Montserrat
Aa Montserrat
Headline · 600–800
Body — 400, sentence case, generous
line-height
Fallback Arial / Helvetica.
Buttons
Text on color
Rule: dark text on a colored background is never pure black — it carries a little of the background’s hue, so it reads as part of the surface. Use these tinted near-blacks.
Dark text takes a bit of its background
Pure #000 on a color looks harsh and pasted-on. Mix ~15% of the surface hue into a near-black instead — one tinted ink per colored surface. Strong/saturated backgrounds use white.
Aa
#1C2333
Aa
Aa
Aa
Aa
#12233F
Aa
Tokens: –on-sun #2B2410 · –on-seafoam #123230 · –on-blue-tint #12233F. Always confirm WCAG AA contrast for the text size in use.
01
Hero / Masthead
3 versions
Top of every product & landing page. Same text elements across all three — pick the treatment per page.
- Canonical homepage hero · Priority split
Precise anesthesia, far less isoflurane.
SomnoFlo delivers isoflurane at flow rates as low as 50 mL/min — up to 40× less than traditional high-flow, with steadier planes for the animal and cleaner air for your team.
30 years of research innovation · trusted in labs worldwide
RoVent® Ventilator
Precise, repeatable respiratory support.
MouseSTAT® Jr.
Continuous pulse oximetry and heart rate.
Kent SC certification
Vaporizer service, calibration & compliance.
The approved homepage hero: one flagship story + a rail of three. The generic hero treatments below are options for interior/landing pages.
Interior/landing option A — gradient split (product render right)
Precise anesthesia,
far less isoflurane.
SomnoFlo delivers isoflurane at flow rates as low as 50 mL/min — up to 40× less than traditional high-flow, with steadier planes for the animal and cleaner air for your team.
30 years of research innovation · trusted in labs worldwide
Version B — full background image, content in right column
Precise anesthesia, far less isoflurane.
SomnoFlo delivers isoflurane at flow rates as low as 50 mL/min — up to 40× less than traditional high-flow, with steadier planes for the animal and cleaner air for your team.
30 years of research innovation · trusted in labs worldwide
Full-bleed lab/product photo fills the band (here shown as the blue/purple gradient); text sits in the right column over a subtle scrim for legibility.
Version C — white background (clean split)
Precise anesthesia,
far less isoflurane.
SomnoFlo delivers isoflurane at flow rates as low as 50 mL/min — up to 40× less than traditional high-flow, with steadier planes for the animal and cleaner air for your team.
30 years of research innovation · trusted in labs worldwide
02
Product Split
3 versions
The workhorse. Alternate image side down the page; use the two-column text version where there’s no image.
Version A — text left, product right
Blend ambient air and 100% oxygen — no external mixer.
O₂Care sets oxygen concentration right at the point of care, so you protect the animal without a separate gas mixer on the bench.
Precise oxygen control. Adjustable concentration for delicate procedures and recovery.
Less isoflurane. Low-flow delivery — up to 40× less than traditional high-flow.*
Version B — product left, text right
Consistent, repeatable respiratory support.
Precise ventilation that’s easy to standardize across operators — so the animal is stable and your data isn’t fighting drift.
Set-and-repeat. The same setup, every session.
Pairs with anesthesia. Works alongside SomnoFlo for a full workflow.
Version C — two columns of text (no image)
Why workflow consistency protects your data
If the workflow is stressful, unstable, or inconsistent, it shows up in the animal’s physiology — and it shows up in the results. Better tools support better care, and better care produces better science.
Size-appropriate anesthesia, stable temperature, and non-invasive measurement reduce the variables between sessions. The right setup becomes the default, so the team spends less effort chasing consistency by hand.
The payoff is fewer exclusions and reruns, cleaner comparisons between groups, and results you can defend — because they reflect the biology, not the measurement context.
That’s the throughline across the Kent portfolio: reduce variability at the bench, and the data downstream gets easier to trust.
03
Feature Grid — the three pillars
Kent’s brand pillars as the default 3-up. Pillar label → headline → one line of proof-minded value.
Welfare and data quality aren't tradeoffs — they're linked
We make best practice easier to execute consistently — so animals are stable and results are repeatable.
Pillar 1
Better Workflows
Consistency without heroics. The right setup becomes the default, so variability drops before the study even starts.
Pillar 2
Better Welfare
Stability is welfare. Size-appropriate anesthesia and thermal control keep animals stable through the procedure.
Pillar 3
Better Data
Cleaner workflows create cleaner data — results you can trust aren’t artifacts of drift or inconsistency.
04
What you get” (product pages)
Quick benefit checklist for a product page. Badges (certifications, seals) sit in the right column when present.
What you get from SomnoFlo O₂Care
- Precise oxygen control (21%–100%)
- Ultra-low flow rates (as low as 50 mL/min)
- No annual calibration or certification needed
- Minimal waste anesthetic gas exposure
- Compact, easy-to-use touchscreen interface
Factory calibrated · no annual maintenance
05
Stats Band
Instant credibility, all text centered. Use ONLY approved-claim figures and keep the basis footnote attached.
30+
up to 40×
50 mL/min
<1 mL/hr
*Basis: 2.0 L/min traditional vs. 50 mL/min SomnoFlo. Actual use varies by protocol, species, duration, and setup.
06
3Rs / Welfare Callout
Signature Kent moment. Highlight the R being supported where relevant (Refinement, Reduction). Welfare first, environment second.
Refinement, built into the workflow
Kent supports the 3Rs through Refinement and Reduction. Size-appropriate anesthesia, thermal control, and stable physiology reduce pain and distress; consistent conditions mean fewer exclusions and reruns — and, where the study design allows, fewer animals.
07
Product Dashboard (testimonials + resources)
A product-page dashboard: a testimonial slider beside product-specific resources with content-type icons. Replaces standalone testimonial/resource blocks.
What your peers say about SomnoFlo
SomnoFlo resources
Webinar
A blended approach to preclinical anesthesia — room air vs. pure O₂
- See Video
Video
SomnoFlo setup and mouse anesthesia protocol
- See Video
Spec sheet · PDF
SomnoFlo technical specifications
- Download
Guide
Low-flow electronic vaporizers: precise anesthesia delivery
- Real Guide
08
Featured Videos
Product-page video block: a playlist beside a large player. For pages with a few featured videos.
Product videos
Playlist
0:16
0:16
09
Partner / Trust Strip
Quiet band of partner or institution logos. Muted, evenly spaced. Swap glyphs for real logos.
Supporting research at leading institutions
NA3RsC
University Labs
Research Hospitals
Pharma & Biotech
About SomnoFlo O₂Care
Overview
With SomnoFlo O₂Care, there’s no need to compromise between safety and convenience. Fine-tune oxygen levels to match each animal’s needs — no custom gas blends, no complicated equipment. Just precise, reliable oxygen delivery, every time.
Connect the system to an oxygen source
Set the O₂ level
Start precise vaporization
Smart oxygen control, simplified
Whether you’re reducing off-target effects from pure oxygen or avoiding the hassle of external mixers, O₂Care delivers — with an intuitive design that fits the real bench workflow.
Workflow diagram / schematic
11
Spec / Comparison Table
Compare products across rows. Purple header, purple callout column header for the recommended option. Scrolls horizontally on mobile.
Compare the anesthesia line
| SomnoSuite® | SomnoFlo® Low-flow | Traditional high-flow | |
|---|---|---|---|
| Flow rate | Low-flow, digital | As low as 50 mL/min | ~1–2 L/min |
| Oxygen blending | External O₂ | Built-in air + O₂ (O₂Care) | External mixer required |
| Isoflurane use | Reduced | Up to 40× less* | Baseline |
| Waste anesthetic gas | Reduced | Lowest | Higher |
| Best fit | Single-station benches | Low-flow, size-appropriate | Legacy setups |
| Warranty | Yes | Yes | Varies |
*Basis: 2.0 L/min traditional vs. 50 mL/min SomnoFlo; varies by protocol, species, duration, setup.
12
Product Specifications (grouped, 2-col)
Product specifications
Flow rate
Flow rate
50 mL/min to 1,000 mL/min
Manual override
Yes
Sensor
Electronic flow sensor
Oxygen presets
35%, 50%, 70%, 100%
Operation
Modes
Compressed gas
Anesthetic
Isoflurane & sevoflurane
Presets
User-selectable
Alarms
Yes
Maintenance
No annual calibration
Application
Multi-animal
Yes
Stereotaxic
Yes
Filling & delivery
Method
Direct from bottle
Capacity
100 mL and 250 mL
Accuracy
0.1%
Warranty
Standard (included)
1-year
Premium (optional)
3-year
13
Product Card Grid (Woo)
Featured instruments
14
Catalog “Shop by category”
product-grid option
A category-router grid — each card opens the full selection in the catalog. Alternative to the product grid for large lines.
Shop the range
Shop UID RFID devices by category
Pick the part of the workflow you’re building. Each category opens the full selection inside the Kent catalog.
RFID microchips
Permanent, implantable IDs, including a temperature microchip and the MiniMax for small mice.
Injectors
Pistol-grip and syringe injectors for fast, consistent microchip implantation.
RFID readers
Handheld, desktop, and portable readers; handheld and desktop are temperature-compatible.
Data collection software
Captures and organizes reads automatically, with no manual re-keying.
RFID accessories
Antennas, cradle and hub, base station, chargers, and mounting kits to build out your setup.
15
Savings Calculator (slider)
Slider-driven low-flow savings estimator using Kent’s documented assumptions. Left: usage slider + basis. Right: live result + reveal-on-click specialist form.
How much could you save
with SomnoFlo O₂Care?
Estimate your annual savings vs. a traditional vaporizer. Drag to set your usage.
Calculation based on
- Flow rate of 0.2 L/min for SomnoFlo O₂Care vs. 2 L/min for traditional
- Isoflurane concentration of 2%
- Annual calibration cost of $200–$300 for traditional
- Isoflurane ~$35 per 250 mL bottle
- Compressed-gas / tank fees averaging ~$1,000/year
- Adjustable to your specific use case
Get a tailored savings estimate for your lab
16
FAQ Accordion
Objections + SEO/AEO. Native accordion, no plugin. 4–8 items.
Frequently asked
How much isoflurane does low-flow save?
SomnoFlo delivers isoflurane at flow rates as low as 50 mL/min — up to 40× less than a traditional system near 2.0 L/min, and under 1 mL/hr in low-flow operation. Actual use varies by protocol, species, duration, and setup.
Do I need a separate oxygen mixer?
No. O₂Care blends ambient air and oxygen internally, so you set oxygen concentration without adding hardware to the bench.
Does low-flow affect anesthesia stability?
Precise low-flow delivery supports steadier, size-appropriate anesthesia and more consistent results between operators — a welfare and data benefit, not a tradeoff.
17
Rich-Text / Article Block
Blog posts and long-form. ~70ch measure, clear heading rhythm, one pull-quote.
Why low-flow anesthesia is a workflow story, not just a cost story
Traditional high-flow anesthesia often runs far more isoflurane than a rodent procedure needs. That excess isn’t only cost — it’s waste anesthetic gas and more variability creeping into every session your lab runs.
Welfare and data quality aren't tradeoffs — they're linked.
Where the improvement comes from
Low-flow delivery reduces the volume of gas moving through the system, which cuts isoflurane use at the source — up to 40× less than traditional high-flow, and under 1 mL/hr in low-flow operation.
- Less isoflurane consumed per procedure
- Lower waste anesthetic gas exposure for staff
- More size-appropriate, consistent anesthesia between operators
Keep every claim specific and evidence-backed — name what changed, how, and the proof.
18
Scientific Publications
Cited research using Kent equipment. Framed by Night Sky rules top and bottom; cards carousel.
Evidence
Peer-reviewed research where Kent instruments supported the work — proof the workflow holds up under scrutiny.
19
Bloom CTA (product placement)
Existing layout, restyled: text + button left, product on a soft blue/purple bloom right. Great mid- or end-of-page brand moment.
30 years of research innovation
Drawing on more than 30 years of experience, Kent Scientific serves medical and research scientists worldwide with integrated solutions for pre-clinical research and drug-discovery advancement.
20
Quote / Demo Form Band
Deep gradient band pairing a value promise with a short form. Ask for the minimum. Primary CTA = contact.
Get a quote or book a demo
Tell us about your workflow and we’ll recommend the right configuration for your species, cohort, and endpoints.
21
Newsletter Banner
redesigned
Replaces the old yellow banner. Full-bleed seafoam band (stands apart from the page’s blues), Sunshine subscribe button, clean inline form.
Get early access to
info, updates & deals
Sign up for our eNewsletter for clinical research news, limited-time offers, and more.
22
Notes / Fine Print
new style
Constrained disclaimer box — never full-width running text. Two compact columns, muted, contained.
Note
- Damage from abuse, negligence, or misuse is not covered under warranty.
- Expedited repair time starts the business day after the product is received.
- Customers must inform Kent Scientific when making a warranty claim.
- Extended warranties purchased after the original sale are subject to approval.
23
CTA Bands (two styles)
Close a page with one. Soft for mid-page nudges; deep for the final ask.
Not sure which system fits?
Compare the anesthesia line or talk to a specialist about your procedures.
30 years of research innovation — put it to work in your lab.
Request a demo and see the welfare, workflow, and data story on your bench.
Graphics & templates (Canva)
Approved illustrations, diagrams, and social/web graphics live in the Kent Canva library. Link to be added.
Kent Canva graphics library
Placeholder — Bill will link the Canva library of on-brand graphics and templates the site can reuse (diagrams, product renders, social/web assets).
How to use this in Elementor
The build-once-reuse workflow now lives in its own reference doc.
Set it up once, stay consistent forever
The Elementor operating method — lock the globals, build each section once, save it as a template, and hand over the rules — has moved to its own companion doc so it stays easy to reference and share.
Kent Section Library · v4, aligned to Kent Brand Guide v0.1 · The care of science.
Colors, type, claims & 3Rs framing follow the official brand guide. Product renders, logos, diagrams & the Canva link are placeholders.